Technical SEO Optimization: Everything You Need to Know in 2022

If you don’t know about technical SEO audits, not to worry, as we are here to help. While it may be overwhelming at first, there are ways to simplify things. Once you understand the basics, this should help you. After all, the goal really is to make Google happy and outshine your competitors.

The Truth about Technical SEO Audits

Google crawls and ranks nearly half a million websites every single day. It is a known fact that Google is becoming more technical and improving its system.

The truth is that unless you have been working on the internet for years, have a computer science degree, or work as a developer, doing a technical SEO audit on your website can be pretty challenging.

A Solution to Your SEO Audit

One of the many solutions for your SEO audit is to outsource the work. At Earn SEO we would be able to do all the hard work for you. We also work on a consultancy base and would be able to assist you and your company, in starting to do your own SEO audits.

Most SEO audits of a technical nature are done with the use of several software tools. There are many on the market to choose from. This is once again an area we where could assist you, and advise you best.

The Main Players in a Technical SEO Audit

Regardless of what technical tool you use, the structure will follow a similar format. It is imperative to understand exactly what Google looks for and looks at.

1> Crawlability : How often and how easily does Google crawl your website?

2> Security: Do you use HTTPS certificates to secure your site?

3> On-Page SEO Elements: Are your keywords placed correctly? Is the keyword in the meta description, filenames, and paths?

4> Internal Links: Do other sites link internally to your site?

5> Headings: Are you using the primary keywords in the H1s and the secondary keywords in the H2s?

6> Compliance: What is the accessibility score of your site?

7> Images: Do they load quickly and are they optimized correctly

8> Schema and Semantic Web : Are your schema tag correct? Do they contain things like BreadcrumbList, Organization, Product, and review?

9> Sitemap : Have you removed the 404 errors and redirects?

The Experience for the End-User

More emphasis has been placed on ranking variables that impact the overall experience for the user. Google has raised its game and focusing on user experience is going to directly impact advertising revenue.

Things To Audit For The User Experience:

1. How fast your site actually is.
2. How interactive your site is.
3. Are people able to browse it easily?
4. Is it user-friendly?
5. Has it been optimized for mobile devices?

Methods Used To Measure These Things May Include:

1> Speed Of The Site
2> Web Core Vitals

Tools For Technical SEO Audits

There are many tools to conduct a technical audit for your website. They include but are not limited to:

1> Semrush Site Audit
2> Screaming Frog
3> SiteBulb
4> Website Auditor
5> ContentKing App
6> GTMetrix
7> Pingdom
8> Google Lighthouse
9> Google Page Speed Insights

Each one of these will audit your website in different ways.

Making Use of SEO Fixes of a Technical Nature

It is important to make sure that you are always working on your SEO. Your on-page SEO specifically needs to be worked on. Regardless of the size of your site, or how many fixes you have, it is vital to work through these.

It is not uncommon to see a list of technical improvements that you should make. Don’t be overwhelmed rather start enjoying the impact these changes will have on your overall rankings. The goal is for your site to be crawled and minimize as many errors as possible.

There is room for improvement on every single website. No website is perfect and it is important to remember this. Simple things like obtaining quality links and improving technical aspects will help you rank much higher than your competitors.