Premier Ship Models SEO Case Study


Established in 2000, Premier Ship Models is a UK based company that manufactures and sells ship models worldwide. They trade both via the Internet and at tradeshows. The company is a registered limited company (registration number 4208528), and is also VAT registered (registration number 01305396). They are also members of the Federation of Small Businesses (FSB) and the British Marine Federation (BMF).

The first website of the company was launched in 2001. Since then, Premier Ship Models has gone on to becoming one of the most acclaimed providers of ship models across the world. The company's website features around 350 ready-made model ships and boats. They have categorized their products according to price range. They also offer custom-built models. Over the years, they have built more than 100 custom models, many of which are one-offs. The website features around 250 kits and radio-controlled model boats, and a wide variety of display cases. They also offer restoration services.

The company has a long list of corporate clients, which includes Apeejay London Ltd, AON Risk Solutions, Basilica Computing Ltd, BBC UK, Big Cedar Lodge USA, Combined Shipping Company –Kuwait, Challenger syndicate ships and Coats PLC.

Premier Ship Models started losing traffic at a fast pace.
Website Traffic Reduced by 95%.
 Started working to increase the visibility of the website online by 200%
Overall Traffics by network increased by 400%


After Google’s Penguin Update on April 24, 2012, Premier Ship Models started losing traffic at a fast pace. They contacted us to help them restore the traffic to their website. They were looking for an SEO firm that could help them drive more traffic to their website both through search engines and social media platforms. Although the company’s website is hosted in the UK, they were not targeting only UK customers. They were going through an expansion phase, and had already set up a branch office in the US. Thus, they were trying to get good search results both in the UK and in the US. It was not as easy task. But we accepted the challenge.


After doing a thorough analysis of the client’s website, we decided to submit the website to local search engine directories using the company’s US local office address. Along with this, we started using some of the most effective SEO and social media techniques. Our team regularly created and updated blogs, built networks on Facebook and Twitter, and sought high quality backlinks for the website. The results started showing in a short span of time.


Traffic to the website jumped by around 100 times within four months. The website started showing up on the first page of the Google search engine results page for many popular keywords. The number of visits to the website doubled on a month-on-month basic in August 2012. The client was extremely happy to see these results.


Increase in Organic Traffic


Number of Ranked Kewords


Return on Investment