What Should You Know About Google’s August 2025 Spam Update?

Google has officially launched its August 2025 spam update, marking the company’s first spam-related algorithm adjustment in eight months. This rollout, which began on August 26, 2025, is described as a “normal spam update” and is expected to take a few weeks to complete across all languages and locations.

This announcement follows Google’s June 2025 core update and is notable because it’s the first spam-specific change since December 2024. Previous spam updates, such as those in June 2024 and December 2024, showed varying levels of volatility, with some websites experiencing noticeable shifts in rankings.

While Google has not provided details about the exact type of spam being targeted, website owners and SEO professionals should pay close attention to their search performance in the coming weeks. Any sudden changes in ranking or traffic patterns may be a direct result of this update.

Staying proactive with high-quality content and ethical SEO practices remains the best defense against potential negative impacts from spam updates. As always, once the rollout is complete, Google will confirm it on the Google Search Status Dashboard.

At Earn SEO, our team of experienced SEO consultants in NYC keeps a close eye on every Google algorithm update, including spam rollouts like this one. If your website experiences sudden ranking or traffic fluctuations, we can help you identify the cause and implement strategies to recover and grow. Stay ahead of search engine changes with our expert guidance—reach out to us today to protect and strengthen your online visibility.