Should You Use Optimized Targeting in Google Ads? A Quick Guide

Google Ads offers a variety of targeting options to help businesses reach the right audience. One such feature, optimized targeting, has been both praised and criticized. But is it the right choice for your campaigns?

What is Optimized Targeting in Google Ads?

Optimized targeting allows Google’s AI to expand your audience beyond your selected targeting criteria, showing your ads to people it believes are likely to convert. While your chosen audience and content targeting serve as a starting point, Google uses machine learning to identify additional users who may engage with your ads.

Which Campaigns Work with Optimized Targeting?

This feature is enabled by default in:

• Display campaigns – Expands beyond your audience or content targeting.
• Demand Gen campaigns – Broadens audience targeting.

Which Bid Strategies Work with Optimized Targeting?

Since optimized targeting focuses on conversions, it only works with smart bidding strategies designed for performance optimization, such as:

• Maximize Conversions
• Maximize Conversion Value
• Target CPA (Cost Per Acquisition)
• Target ROAS (Return on Ad Spend)

For businesses looking to optimize their Google Ads campaigns and maximize their ROI, having the right PPC strategy is crucial. At Earn SEO, we specialize in pay per click services in New York, helping businesses leverage tools like optimized targeting to drive better conversions. Whether you need expert campaign management or tailored strategies, our team ensures you get the most out of your ad spend.

Ready to boost your PPC performance? Get in touch with Earn SEO today!