Google’s March 2025 Core Update: Not All Sites Will Recover

Google’s latest core update, launched in March 2025, aims to enhance search results by better surfacing high-quality and relevant content. However, not all websites should expect a full recovery from past ranking drops—some simply won’t regain their former positions.

Why Recovery Isn’t Guaranteed

Google Search Liaison Danny Sullivan recently clarified this on X, responding to a discussion with travel blogger Nate Hank. While Google continues to refine its ranking systems, Sullivan emphasized that recovery is not automatic.

“This doesn’t mean all sites will go back up to wherever they were if they are down from a previous peak.”

This statement highlights an important reality—some websites may have great content but still fall short when it comes to providing a satisfying user experience.

Ranking Factors Are Changing

Google’s search systems evolve constantly. What ranked well in 2023 may no longer meet Google’s standards in 2025. As Sullivan explained:

“Our results have continued to change since 2023, including showing more social content, for example. The results are going to continue to evolve.”

Additionally, different ranking systems impact websites in unique ways. Some sites affected by previous updates may not see improvements until Google refines the specific ranking systems that impacted them—if that happens at all.

What This Means for Website Owners

The key takeaway? Google is committed to refining its search algorithms, and continuous updates are expected throughout 2025 and beyond. If your site has been impacted, focus on:

• Improving user experience and page satisfaction
• Ensuring content remains valuable, relevant, and well-structured
• Adapting to search trends, including the rise of social content

While algorithm updates can be frustrating, staying adaptable and prioritizing quality will always be the best strategy for long-term search success.

Navigating Google’s evolving algorithms requires a strategic SEO approach. At Earn SEO, a leading SEO agency in NYC, we specialize in adapting to core updates, ensuring your website stays optimized for long-term success. Whether it’s enhancing content, improving site structure, or boosting user experience, our experts help businesses maintain strong rankings despite Google’s algorithm shifts.

Ready to future-proof your website’s SEO? Contact us today to stay ahead in search!