Google’s June 2025 Core Update Has Officially Completed

Google has officially completed the rollout of its June 2025 core update, the second major algorithm update of the year. Starting on June 30, the update wrapped up nearly 17 days later on July 17. As with all broad core updates, this one aimed to improve how Google surfaces high-quality, relevant, and helpful content across the web.

If you noticed ranking shifts—positive or negative—around early to mid-July, this update may be the reason.

What Was the June 2025 Core Update?

According to Google, this update was “a regular update designed to better surface relevant, satisfying content for searchers from all types of sites.”

Google also announced the rollout on LinkedIn, emphasizing that the update could take up to 3 weeks to fully implement. The first noticeable effects appeared around July 2, with significant volatility seen between July 11 and July 14.

Interestingly, some sites affected by previous updates—particularly the September 2023 helpful content update—have reported partial recoveries.

Who Was Affected?

As is typical with core updates, the impact varied:

• Some websites saw significant ranking gains
• Others experienced steep declines
• Many saw little to no movement

This is all par for the course with Google’s core algorithm adjustments, which aren’t meant to penalize but rather to re-evaluate content relevance and quality in the context of the latest search patterns.

What To Do If Your Site Was Affected

Google has reiterated past advice for those impacted:

• No quick fixes: A drop in rankings doesn’t necessarily mean your site has technical issues or penalties.
• Focus on content quality: Review Google’s helpful content guidelines and prioritize content that is helpful, people-first, and trustworthy.
• Improvement takes time: While some recovery may occur between updates, the most noticeable improvement typically happens after a future core update.

In short, your best strategy is to continue producing valuable content that serves user intent—rather than trying to game the system.

Timeline of Recent Google Core Updates

For context, here’s a timeline of recent core updates:

• March 2025 Core Update: Mar 13 – Mar 27
• December 2024 Core Update: Dec 12 – Dec 18
• August 2024 Core Update: Aug 15 – Sept 3
• March 2024 Core Update: Mar 5 – Apr 19
• November 2023 Core Update: Nov 2 – Nov 28
• October 2023 Core Update: Oct 5 – Oct 19
• August 2023 Core Update: Aug 22 – Sept 7
• March 2023 Core Update: Mar 15 – Mar 28

Why This Matters

Now that the June 2025 core update has wrapped, this is a crucial time to audit your site’s performance:

• Analyze shifts in rankings and traffic.
• Revisit your content strategy.
• Use this update as a reminder that SEO is a long-term effort focused on providing real value to users.

By staying updated with Google’s algorithm changes and focusing on continuous content improvement, you’re far more likely to see sustainable success in search rankings.

Earn SEO is a leading SEO agency based in New York, helping businesses stay ahead of Google’s evolving algorithm updates. If your website was impacted by the June 2025 core update, our team can perform a comprehensive SEO audit and develop a recovery-focused content strategy tailored to your niche. Don’t wait for the next update—optimize your site today for long-term growth and visibility.

Visit us to get started.