Google Is Indexing Shared ChatGPT Links—Here’s Why It Matters to You

As the use of AI tools like ChatGPT grows across marketing, business, and creative industries, a serious data privacy concern has emerged: Google is indexing shared ChatGPT conversations. That means your prompts, responses, and even potentially sensitive company data could be showing up in search engine results—without your knowledge.

What’s Going On?

OpenAI’s “Share” feature allows users to generate a public link to a specific ChatGPT conversation. It’s a useful tool for collaboration—until it isn’t.

Those public links are being crawled and indexed by Google (unless you’re using ChatGPT Enterprise). Anyone searching with site: chatgpt.com/share + keyword can find indexed conversations. Some even include detailed business strategies, names, job roles, and client information.

For example, one indexed result names a senior Deloitte consultant—complete with job description and age—viewable by anyone who knows how to search for it.

Why This Is a Problem

Many marketers, SEO professionals, and business strategists use ChatGPT to brainstorm campaign ideas, outline marketing strategies, or fine-tune messaging. When those conversations are publicly shared (intentionally or not), they may expose:

• Proprietary tactics
• Confidential client details
• Internal research or processes
• Competitive insights

In short: it’s a data leak waiting to happen—and a potential goldmine for competitors.

What You Should Do Right Now

If your team uses ChatGPT or other generative AI tools, it’s time to treat AI conversations as seriously as confidential documents. Here’s what you can do to protect your business:

• Audit all previously shared ChatGPT conversations.
• Use site:chatgpt.com/share + [your brand name] to check what’s publicly visible.
• Educate your team about the risks of sharing conversations.
• Delete shared links in ChatGPT via Settings > Data Controls > Shared Links > Manage.
• Avoid engaging with public shared links, as prompt injection is a real threat.
• Consider switching to enterprise-level AI platforms with private cloud or on-prem deployment for sensitive tasks.

The integration of AI into business workflows is only growing—but with it comes the need for strong AI governance and data hygiene. Just because it’s fast and collaborative doesn’t mean it’s private. Stay ahead of the risks by treating your AI outputs with the same caution you would apply to any strategic asset.

At Earn SEO, we understand how emerging technologies like ChatGPT are shaping digital visibility—and the potential risks they carry. As a leading provider of SEO services in New York, we help businesses secure optimize safely for both traditional and generative search engines. Stay ahead of SEO trends while keeping your data protected. Visit us to schedule a consultation and secure your search strategy