Google Updates Local Ranking Documentation

On July 15, 2025, Google quietly updated its documentation on how local search rankings work—prompting a wave of speculation among SEO professionals. But are these edits a sign of algorithmic change, or just a language refresh?

What Changed?

Google simplified the wording in the “Prominence” section of its local ranking documentation. One notable removal: the mention of a business’s web ranking position, which previously suggested a more direct tie between organic rankings and local results. Other minor edits appear to be copy refinements.

While these changes may look minor, they’ve sparked different interpretations in the SEO community.

Expert Reactions

Local SEO expert Joy Hawkins believes the core meaning remains the same, noting:

“They just worded it better.”

Mike Blumenthal agreed, while William Powell suggested the edits are part of Google’s ongoing content clean-up, as references to “GMB” (Google My Business) still linger in places.

However, OMG National raised concerns that the updated “Prominence” section could indicate a subtle shift worth monitoring.

Why It Matters

Even if this is just a copy edit, local businesses and SEO professionals should stay alert. Changes in documentation—especially when tied to ranking factors—may eventually reflect or precede actual changes in Google’s local search algorithm.

What You Should Do

• Review the updated documentation and compare it with the previous version.
• Don’t panic or overhaul your local SEO strategy—yet. But do keep an eye on ranking trends and GBP (Google Business Profile) performance.
• Continue focusing on fundamentals: relevance, distance, and prominence, which still appear to be the guiding principles.

Earn SEO is your trusted local SEO expert in NYC, staying ahead of every Google update—big or small. Whether it’s documentation changes or algorithm shifts, we help businesses like yours navigate the evolving SEO landscape with clarity and confidence.

Need help refining your local search strategy? Get in touch with us today.