Google’s June 2025 Core Update Is Rolling Out—Here’s What You Need to Know

Google has officially kicked off the June 2025 Core Update, marking the second major algorithm adjustment of the year. According to Google, the rollout will take up to three weeks to fully complete, which means site owners and SEO professionals should keep a close eye on search performance through mid-July.

In a statement, Google shared:

“Today we released the June 2025 core update. We’ll update our ranking release history page when the rollout is complete.”

What Are Core Updates, and Why Do They Matter?

Core updates are significant changes to Google’s search algorithms and systems. They happen several times a year and can cause noticeable shifts in how websites rank. The last update—March 2025—rolled out just over three months ago.

These updates are designed to improve the relevance and quality of search results. That means even well-optimized sites can see ranking changes, either up or down.

What Should You Do If Your Rankings Drop?

Google hasn’t issued any special guidance specific to this update. However, their long-standing advice remains unchanged:

• No quick fixes: A drop in rankings doesn’t necessarily mean your site is broken or penalized.
• Focus on helpful content: Google recommends reviewing their people-first content guidelines.
• Consider their quality questions: Evaluate your content against questions like: Is it original? Is it authoritative? Is it genuinely useful to readers?
• Expect recovery over time: While sites sometimes see gradual improvement between updates, the most significant ranking changes usually happen after a subsequent core update.

Google emphasized:

“There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people.”

In short: Focus on publishing trustworthy, high-quality content rather than chasing search engine shortcuts.

A Look Back at Recent Core Updates

For context, here’s a timeline of the last several core updates:

• March 2025 Core Update: March 13–27, 2025
• December 2024 Core Update: December 12–18, 2024
• November 2024 Core Update: November 11–December 5, 2024
• August 2024 Core Update: August 15–September 3, 2024
• March 2024 Core Update: March 5–April 19, 2024 (the largest core update ever, according to Google)
• November 2023 Core Update: November 2–28, 2023

Why This Update Matters for Your Business

Core updates often create significant volatility in rankings, which can impact your traffic and conversions. If you or your clients see movement over the coming weeks—positive or negative—it’s likely related to this rollout.

As always, the best strategy is to:

• Monitor your analytics and keyword rankings carefully
• Avoid knee-jerk reactions or drastic changes too quickly
• Keep investing in original, helpful content

We’ll be watching closely to see how this update affects the broader search landscape and whether it benefits creators Google has recently consulted with about improving visibility for quality content.

If you have questions or notice big shifts in your rankings, don’t hesitate to get in touch—we’re here to help you navigate the changes.

At Earn SEO, we help businesses in New York stay ahead of Google’s ever-changing algorithms. Whether your site was impacted by the June 2025 Core Update or you simply want to strengthen your search visibility, our SEO services are designed to keep your rankings resilient and your traffic growing. Let our team analyze your performance and create a content strategy that aligns with Google’s people-first approach. Ready to protect and improve your rankings? Contact us to schedule a consultation.