Google Search Analytics API Now Offers Hourly Breakdown

In a major win for SEOs and digital marketers, Google has just enhanced its Search Analytics API with a powerful new feature: hourly data breakdowns for the past 10 days. Initially, Google teased us with 8 days of hourly data—so this update surpasses expectations and gives us even more insight into recent search performance.

What’s New in the Search Console API?

On April 9, 2025, during the Google Search Central Live event in Madrid, Google officially rolled out hourly-level data to its Search Analytics API. This update came in response to consistent community demand for more granular, near real-time data.

According to Google’s announcement on X (formerly Twitter):

“Today, we’re adding support for hourly data to the Search Analytics API; we heard ecosystem requests to make this data more accessible, loud and clear.”

This means SEO professionals and developers can now access and analyze search performance by the hour, across a 10-day window—empowering more detailed reporting, performance troubleshooting, and campaign optimization.

Why This Matters for Marketers

Here’s why this update is a game-changer:

• Near real-time insights: Quickly identify spikes or drops in traffic and react faster.
• More accurate debugging: Troubleshoot indexing, content, or ranking issues with a tighter feedback loop.
• Customized dashboards: Use the hourly data to build richer reports that integrate with your internal tools or SEO platforms.

Just keep in mind—Google notes that hourly data may be partial, especially for the most recent hours. They visualize this with a dotted line in the UI to indicate incomplete data collection.

Technical Notes for Developers

If you’re working with the Search Analytics API, here are two new key updates:

• A new ApiDimension called HOUR lets you group responses by hour.
• A new dataState value called HOURLY_ALL signals that hourly data may be incomplete but is still being made available.

This lets you integrate hourly performance metrics into your existing workflows and build more dynamic visualizations or alerts.

This update is part of a larger trend: increasing data accessibility and speed of insights from Google. As algorithm updates, AI-driven content, and local SEO become more complex, this kind of granularity helps digital marketers stay agile.

Earn SEO is a leading SEO agency based in New York, helping businesses harness the power of real-time data for smarter, faster digital marketing decisions. With the latest updates to Google Search Analytics API, our team can build more dynamic, data-driven strategies tailored to your goals. Ready to take control of your search performance with precision?

Partner with Earn SEO today and stay ahead of the algorithm.