Google Ads to Permanently Delete Canceled Accounts After Six Months

Google has announced a major policy update that changes how long advertisers can keep canceled Google Ads accounts before they’re permanently deleted. Starting soon, any Google Ads account canceled for six months will be permanently removed, including all associated data.

What’s Changing

Previously, advertisers could reactivate canceled accounts at any time, allowing them to preserve valuable campaign data and account structures indefinitely. With the new policy, Google Ads will automatically delete all canceled accounts after six months, giving advertisers a limited window to restore or export their data.

Key Details

• Deletion timeline: Canceled Google Ads accounts will be permanently deleted six months after cancellation.
• Warning notice: Advertisers will receive a 30-day email reminder before the account is erased.
• Reactivation option: Accounts reactivated within the six-month period will be safe from deletion.

Why This Matters

For advertisers and agencies, this shift could have significant implications. Many rely on historical performance data, conversion tracking records, or campaign templates stored in inactive accounts. Once deleted, all campaigns, reports, and settings will be lost forever.

This move aligns with Google’s broader efforts to streamline systems and reduce storage of unused data — a trend also seen across other Google services.

What You Should Do

If you have canceled or inactive Google Ads accounts, take action now:

• Export historical data you might need in the future.
• Reactivate any accounts you want to preserve before the six-month deadline.
• Review your campaign structures to ensure nothing important gets permanently deleted.

The clock is ticking — advertisers who depend on archived data should act before it’s gone for good.

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