Google Ads Launches Built-In Video Analytics: A New Era for Creative Optimization

Google Ads has officially rolled out a native Video Analytics tool, giving advertisers a clearer, more streamlined way to measure video performance—all without leaving the platform.

This update is big news for anyone running campaigns that rely heavily on video content, from Performance Max (PMax) to Demand Gen and video-only campaigns. Now, all your video metrics live in one place.

What’s New?

Advertisers will notice a new “Videos” tab under the Assets section in Google Ads. Here’s what you’ll find inside:

• Unified View
  See performance data for all video assets across all campaign types, consolidated in a single dashboard.
• Detailed Filtering & Breakdowns
  Sort and filter by format (like YouTube Shorts or In-Stream ads), devices, audience demographics, and more.
• Engagement Metrics at a Glance
  Access insights such as views, retention rates, and drop-off points for each video.
• Smarter Video Insights
  Use this data to pinpoint top-performing creatives faster and make informed decisions to optimize your campaigns.

Why It Matters

Creative optimization has often required juggling multiple tools or manually consolidating reports. The new Video Analytics tab takes the guesswork (and the busywork) out of video performance analysis.

Especially with AI-driven campaigns like Performance Max, asset-level performance is critical. This update empowers marketers to:

• Identify what’s working faster
• Refine video strategies with deeper insights
• Make quicker adjustments without switching platforms

The Bottom Line

As video becomes a cornerstone of digital advertising, Google is making it easier for advertisers to succeed. If you rely on video creatives to drive engagement and conversions, this new built-in analytics experience is worth exploring right away.

At Earn SEO, a digital marketing agency based in New York, our team helps businesses get the most out of their Google Ads campaigns—from smart video strategies to full-funnel optimization. If you’re ready to leverage the latest video analytics tools to improve engagement and drive conversions, we’re here to guide you every step of the way. Connect with us today to start maximizing your video performance and elevate your digital marketing results.