Category Archives: SEO

AI-driven search

From SEO to GEO: How Marketers Can Adapt to the New Era of Search Visibility

  For more than three decades, SEO (Search Engine Optimization) has been the backbone of digital visibility. Keywords, backlinks, and technical optimization determined…
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Schema and AI Overviews

Schema and AI Overviews: Does Structured Data Improve Visibility?

Google’s AI Overviews are becoming a key real estate for brands looking to stand out in search. But one question keeps popping up…
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Future of Rank Tracking

Is the Future of Rank Tracking Limited to the Top 20 Results?

Google’s recent move to disable the num=100 search parameter has sent shockwaves through the SEO industry. For years, this parameter allowed search trackers…
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Performance Max Optimization Tips for 2026

What Are the Top Performance Max Optimization Tips for 2026?

Performance Max (PMax) has come a long way since its 2021 launch, and the landscape looks very different heading into 2026. With Google…
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How Generative Engines Define and Rank Trustworthy Content

How Generative Engines Define and Rank Trustworthy Content

  Generative AI has quickly moved from being a futuristic tool to something we use in everyday life. Whether it’s ChatGPT, Perplexity, or…
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Login Pages Hurting Your SEO

Are Your Login Pages Hurting Your SEO Performance?

  Google has recently highlighted an overlooked issue that could be hurting your website’s search rankings—generic login pages. When multiple private URLs redirect…
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SEO and Paid Media in the AI Search Era

Why Do SEO and Paid Media Need Each Other in the AI Search Era?

AI search is changing the way businesses show up online, rewriting the rules of visibility for both organic and paid strategies. With Google’s…
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What is a Reciprocal Link in SEO and How Does it Impact Rankings?

  In the world of SEO, links are more than just connections between websites—they are signals of trust and authority. Search engines like…
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Did Google Fix the Reduced Crawling Issue Impacting Some Websites?

On August 28, 2025, Google confirmed that it has resolved an issue with its crawlers that led to “reduced or fluctuating crawling” for…
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How Can a Technical SEO Blueprint Strengthen GEO and AI-Powered Search Visibility?

How Can a Technical SEO Blueprint Strengthen GEO and AI-Powered Search Visibility?

When it comes to AI-powered search, visibility is no longer just about ranking—it’s about being included in the generated answers themselves. Generative Engine…
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