Category Archives: Google

7 PPC Mistakes Hiding in Your Ad Account

How to Improve PPC Campaign Performance

As we approach the midpoint of the year, it’s the perfect time to get your PPC campaigns ready for peak season. Whether your…
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Google updates

Google Search Ranking Volatility Spikes – What Happened on May 8th?

  If you’ve noticed recent changes in your website’s performance on Google Search, you’re not alone. On May 8th, 2025, SEO professionals across…
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7 Common Google Ads Tracking Issues

PPC Tracking: How to Eliminate Duplicate Conversions

  Duplicate conversions are more than just a nuisance—they're a silent killer of PPC performance. Whether you're optimizing campaigns based on CPA or…
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Google Tightens Ad Transparency

Google Tightens Ad Transparency: What Advertisers Need to Know

  Google has rolled out a significant update to its Ads Transparency policy aimed at boosting accountability in digital advertising. As of May…
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Google Is Indexing Shared ChatGPT Links—Here’s Why It Matters to You

Google Rolls Out In-Text Links in AI Overviews: What It Means for SEO and Publishers

  In a move that could shake up how users interact with search results, Google has officially rolled out a new feature within…
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Google Search Ranking Volatility

Google Search Ranking Volatility Kicks In April 9th & 10th

  The SEO world is buzzing once again. Starting April 9th, 2025, SEO professionals and tracking tools began reporting significant volatility in Google’s…
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Google Updates Local Ranking Documentation

Google Search Analytics API Now Offers Hourly Breakdown

In a major win for SEOs and digital marketers, Google has just enhanced its Search Analytics API with a powerful new feature: hourly…
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7 PPC Mistakes Hiding in Your Ad Account

How To Find Profitable Local Keywords To Run a Paid Campaign

  Running a successful local PPC (Pay-Per-Click) campaign requires more than just a budget and good copy—it demands a strategic keyword approach. If…
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Spam Leads from Google

Spam Leads from Google, Meta & TikTok Ads: Why They Happen and How to Handle Them

  Running paid campaigns on platforms like Google Ads, Meta (Facebook/Instagram), or TikTok can deliver incredible results — but there’s a catch. Along…
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Website Got Deindexed from Google

Why Your Website Got Deindexed from Google – And How to Fix It

Seeing your website vanish from Google’s search results is a nightmare for any site owner or marketer. One day you’re ranking well, and…
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