Category Archives: Google

Google Updates Search Quality Raters Guidelines

Google Updates Search Quality Raters Guidelines: AI Overviews & YMYL Clarifications

  Google has rolled out a minor update to its Search Quality Raters Guidelines, introducing new AI Overview examples, refining Your Money, Your…
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Ranking in Google Guarantee Visibility in ChatGPT

Does Ranking in Google Guarantee Visibility in ChatGPT?

  A new study reveals a surprising truth for digital marketers: ranking on Google doesn’t guarantee visibility in ChatGPT results.   According to…
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Audit and Optimize Google Ads

How Can You Effectively Audit and Optimize Google Ads in an Age of Limited Data?

As Google Ads leans further into AI-driven automation, advertisers are challenged to maintain control over campaigns and ensure that automation delivers efficient results.…
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Google Ads

How Can Google Ads’ New Checkboxes Improve Campaign Management?

  Google Ads has rolled out a subtle yet impactful feature in its advertiser console designed to simplify campaign management. The platform now…
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Did Google Fix the Reduced Crawling Issue Impacting Some Websites?

On August 28, 2025, Google confirmed that it has resolved an issue with its crawlers that led to “reduced or fluctuating crawling” for…
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Google updates

What Should You Know About Google’s August 2025 Spam Update?

  Google has officially launched its August 2025 spam update, marking the company’s first spam-related algorithm adjustment in eight months. This rollout, which…
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Do You Really Need Ads Everywhere – Or Just on the Right Platforms?

Do You Really Need Ads Everywhere – Or Just on the Right Platforms?

Every time a new advertising platform launches, the same question arises: should your brand run ads there too? While it may feel like…
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When to Restructure Your Google Ads Account (and How to Do It Right)

When to Restructure Your Google Ads Account (and How to Do It Right)

  Running Google Ads is never a “set it and forget it” job. Over time, even well-built accounts can start to lose efficiency.…
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How Do Sitelinks Affect Ad Strength in Google Performance Max Campaigns?

Google Ads has officially updated how it calculates ad strength for Performance Max campaigns—sitelinks are now part of the equation. Why is this…
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7 PPC Mistakes Hiding in Your Ad Account

7 PPC Mistakes Hiding in Your Ad Account

Struggling to improve your PPC performance despite all efforts? Chances are, your account is hiding a few silent budget killers. Here are the…
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