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Company News and Updates

Every week we share out expertise on effective strategies and technics to help you reach customers and prospects across the entire web.

How Do Sitelinks Affect Ad Strength in Google Performance Max Campaigns?

Google Ads has officially updated how it calculates ad strength for Performance Max campaigns—sitelinks are now…
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The Future of Search: 5 Key Takeaways About What Buyers Really Want

Search marketing is evolving faster than ever—not just because of algorithm changes, but because buyers themselves…
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Google Is Indexing Shared ChatGPT Links—Here’s Why It Matters to You

  As the use of AI tools like ChatGPT grows across marketing, business, and creative industries,…
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User-First E-E-A-T: What Actually Drives SEO and GEO Performance

When it comes to SEO and the rising importance of GEO (Generative Engine Optimization), there’s one…
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7 PPC Mistakes Hiding in Your Ad Account

Struggling to improve your PPC performance despite all efforts? Chances are, your account is hiding a…
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Google Clarifies: Soft 404s Can Drain Your Crawl Budget Even with a 200 OK Status

  Google recently clarified an important nuance in how it handles soft 404s, and it’s a…
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