Author Archives: Devendra Mishra

Google update

Google Updates Misrepresentation Policy for Shopping Ads and Free Listings

  Google has recently clarified its Misrepresentation policy for Shopping Ads and free listings, aiming to help advertisers better understand and comply with…
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AI Search

How to Measure and Maximize Visibility in AI Search

As the digital world rapidly evolves, AI-driven search is changing the way users discover and interact with brands online. The familiar “10 blue…
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pay-per-click

PPC in the Age of Zero-Click Search: Staying Profitable in the AI Era

The landscape of pay-per-click (PPC) advertising is evolving faster than ever. Click-through rates are dropping, costs are rising, and competition is fierce. But…
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Google Ads Search Campaigns

How Audience Targeting Can Boost Your Google Ads Search Campaigns

In competitive industries where every click counts, the ability to reach the right audience can make all the difference. While keyword targeting remains…
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