How Do Sitelinks Affect Ad Strength in Google Performance Max Campaigns?

Google Ads has officially updated how it calculates ad strength for Performance Max campaigns—sitelinks are now part of the equation.

Why is this important?

Sitelinks provide users with additional options to click through, leading to better engagement and potentially higher conversions. With this change, the absence of sitelinks could negatively impact your ad strength score, which may reduce your campaign’s effectiveness and reach.

What exactly changed?

Sitelinks now show up in the asset group interface, alongside assets like images, videos, headlines, and descriptions. If your campaign doesn’t include sitelinks, Google may prompt you to add them in order to improve your ad strength.

What should advertisers do?

If you’re running Performance Max campaigns, now’s the time to audit your asset groups. Make sure you’ve properly set up sitelinks to avoid any penalties in ad strength and to ensure you’re getting the most out of your campaign budget.

Sitelinks are no longer optional—they’re essential for optimizing Performance Max campaigns. Keeping them updated and relevant can directly improve your ad strength and overall campaign performance.

At Earn SEO, we stay ahead of every update that impacts your ad performance. With Google now factoring sitelinks into Performance Max ad strength, it’s more important than ever to optimize every asset. Our PPC services in NYC are designed to help businesses improve ad strength, increase conversions, and maximize ROI. Need help auditing or enhancing your Performance Max campaigns? Contact Earn SEO today and let our experts fine-tune your strategy for success.