Google Upgrades Keyword Planner with Localized Forecasting

Google has just raised the bar for localized campaign planning. The latest update to Google Keyword Planner introduces city-, region-, and device-level forecast breakdowns, giving advertisers powerful new insights into where—and how—their target audience is searching.

Whether you’re managing multi-location campaigns or fine-tuning local SEO strategies, this enhanced granularity lets you make smarter decisions with your ad budget.

What’s New in Keyword Planner?

Here’s what the upgrade includes:

• Forecast by Location: You can now filter keyword volume forecasts by state, city, or Designated Market Area (DMA).
• Device-Type Insights: Data is now broken down by mobile, desktop, and tablet, so you can align ad formats and creative with how users actually search.
• Visual Reports: Google has introduced visual elements like pie charts to show geographic search concentration, giving you a clearer picture of local demand.
• Grouped Keyword Ideas: This feature remains, helping marketers identify thematic keyword clusters while applying location filters.

Why This Matters

For businesses targeting specific geographies, this is a game-changer. It gives advertisers and marketers the ability to:

• Pinpoint high-opportunity locations before investing budget
• Customize ad creatives based on device preferences
• Build hyper-local strategies with confidence

Earn SEO is here to help you implement these advanced forecasting features to elevate your local campaigns. Whether you’re targeting a single neighborhood or scaling across cities, we specialize in data-driven local SEO and PPC strategies that convert. Boost your local reach today — Contact us for a free keyword audit.