Business
Movers Not Shakers is a green moving company based right in the heart of New York City. Owned by Mark Ehrhardt, the company is known for its eco-friendly approach—reusable bins, biodiesel trucks, and a serious commitment to sustainability. They’ve been helping New Yorkers move homes and offices for years, with a team that’s efficient, friendly, and knows the city like the back of their hand. But while their trucks were always on the move, their website wasn’t. They had a great offline reputation, but their digital presence didn’t match the real-world quality of their service.
Challenge
When Mark came to us, his site was buried—ranking on page 5 or 6 for major keywords like "Movers NYC" and "Brooklyn Movers." Leads were almost nonexistent. We ran a full audit and found a mess: the content was written by AI and barely made sense, the backlink profile was loaded with spam from blog comments and free directories, and the site itself was slow, outdated, and not even mobile responsive. For a city that moves fast, their website couldn’t keep up. Worse, none of this was generating results. The previous SEO work had left the site in worse shape than before, and Mark wasn’t seeing a single quality lead. It was clear he didn’t need a few tweaks—he needed a total SEO overhaul to compete in one of the most competitive markets in the country.
Solution
After our first sit-down with Mark, we didn’t sugarcoat it. We told him straight: your site’s broken, and your SEO’s been botched. We recommended our Diamond SEO service, which is our full-throttle package for businesses serious about ranking—and winning—in NYC.
We kicked off with a deep technical cleanup. The site was dragging like an F train on a bad day—slow to load, not mobile-friendly, and filled with errors. We fixed performance issues, improved site speed, and made sure it was fully responsive on every screen size. Then we moved to content. That AI-written fluff? Gone. We replaced every word with real, locally-focused content written by humans who understand both SEO and how New Yorkers think. We rewrote meta tags, alt attributes, headlines—everything. Each page was optimized with the right keywords, the right tone, and the right structure to rank and convert.
Next up: backlinks. The site had a toxic backlink profile that was hurting its reputation with Google. We disavowed the spam and started building legit authority. We created local citations, rolled out press releases, submitted videos, and landed high-quality guest posts. The crown jewel? A backlink from New York Magazine—pure gold in local SEO. Everything we did was focused on building trust, local relevance, and long-term visibility.
We didn’t take shortcuts. We used proven strategies and executed every move like pros. The goal was simple: get Movers Not Shakers to page one—and keep them there.
Results
In just six months, Movers Not Shakers went from barely visible online to a top player in NYC’s moving scene. Over 50 competitive keywords now rank on page one of Google, including "Movers NYC," "Brooklyn Movers," and "Movers New York." Organic traffic jumped from 20 to 500–600 visitors per day, and the site started generating a steady flow of quality leads. The results spoke for themselves. After seeing the SEO success, Mark asked Earn SEO to take over his Google Ads campaigns as well—and we delivered. Within the first 60 days of running paid ads, Mark saw a 4X return on ad spend (ROAS), with a consistent stream of high-converting leads. The site now not only ranks—it performs. From zero traction to full-funnel growth, Movers Not Shakers is seeing real revenue thanks to a fully optimized digital strategy.
300%
Increase in Organic Traffic
250%
Number of Ranked Kewords
850%
Return on Investment
