Category Archives: Google

Will GEO Replace SEO – Or Become Part of It?

Google AI Overviews Surge Following March 2025 Core Update

Google's March 2025 core update has significantly impacted search results, particularly in the entertainment, restaurant, and travel industries. The introduction of AI Overviews—Google’s…
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Google Ads Policy Update: More Ads, New Rules

Google Ads Policy Update: More Ads, New Rules

  Google has announced an important update to its Unfair Advantage Policy, set to take effect on April 14, 2025. This policy revision…
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7 PPC Mistakes Hiding in Your Ad Account

7 Powerful Benefits of PPC Advertising for Your Business

Pay-Per-Click (PPC) advertising is a game-changer in digital marketing, offering fast, measurable results for businesses of all sizes. Whether you're a B2B company,…
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Google AI Mode

Google AI Mode Rolls Out to More Users – Here’s What You Need to Know

  Google is expanding access to its AI Mode, rolling it out to a second batch of users. Initially available only to Google…
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google ads

Should You Use Optimized Targeting in Google Ads? A Quick Guide

  Google Ads offers a variety of targeting options to help businesses reach the right audience. One such feature, optimized targeting, has been…
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Google Is Indexing Shared ChatGPT Links—Here’s Why It Matters to You

Google March 2025 Core Update: What You Need to Know

  The first Google Core Update of 2025 is officially rolling out, and it’s set to bring major changes to search rankings. According…
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Google Responsive Search Ads

Google Responsive Search Ads Just Got More Flexible

  Google Ads has rolled out a significant update to Responsive Search Ads (RSAs), and it could make a big difference in how…
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Google Ads

What Is Quality Score? And How It Impacts Your Google Ads

  When managing Google Ads campaigns, understanding Quality Score can be a game-changer. It is a key metric used by Google to determine…
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google ads

Google Ads plans major AI Push in 2025, reshaping search marketing

  The digital marketing landscape is poised for a groundbreaking transformation in 2025, as Google Ads unveils a major AI-driven overhaul. According to…
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Google Is Indexing Shared ChatGPT Links—Here’s Why It Matters to You

Google December 2024 Spam Update Done Rolling Out

Google’s December 2024 Spam Update has officially finished rolling out as of December 26, 2024. This update, which began on December 19, took…
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