Author Archives: Devendra Mishra

Internal Linking

Internal Linking Basics: A Foundational SEO Strategy for 2025

Internal linking is one of the most underrated yet powerful aspects of on-page SEO. Whether you're just starting out with search engine optimization…
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Google Ads

Why Campaign-Specific Goals Matter in Google Ads

  When it comes to Google Ads, one-size-fits-all thinking can cost you results—and revenue. Many advertisers default to account-wide goals for the sake…
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The Future of Search: 5 Key Takeaways About What Buyers Really Want

The Great Decoupling of Google Search: Clicks vs. Impressions

Since the rollout of AI Overviews in Google Search, digital marketers, SEOs, and publishers have been closely monitoring a significant shift in search…
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Google ai overviews

Is Your Website Eligible for Google AI Overviews? Here’s What You Need to Know

  If you want your website to appear in Google’s AI Overviews or AI Mode citations, there’s one critical first step: your pages…
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