Author Archives: Devendra Mishra

Semantic HTML Matters for SEO and AI

Why Semantic HTML Matters for SEO and AI

  In the ever-evolving landscape of digital marketing and web development, one foundational element remains critical yet often overlooked: semantic HTML. Understanding and…
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AI Search

Will GEO Replace SEO – Or Become Part of It?

Generative AI is transforming how people search—and it’s raising one big question: Will GEO (Generative Engine Optimization) replace SEO, or simply become part…
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Shift from Search Engines to AI-Powered Answer Engines

How Can Businesses Optimize for the Shift from Search Engines to AI-Powered Answer Engines?

  The digital landscape is changing fast. Traditional search engines are no longer the only gateway to information—AI-powered answer engines like ChatGPT, Google…
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How Do Sitelinks Affect Ad Strength in Google Performance Max Campaigns?

Google Ads has officially updated how it calculates ad strength for Performance Max campaigns—sitelinks are now part of the equation. Why is this…
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