Author Archives: Devendra Mishra

Every time a new advertising platform launches, the same question arises: should your brand run ads there too? While it may feel like…

When it comes to AI-powered search, visibility is no longer just about ranking—it’s about being included in the generated answers themselves. Generative Engine…

  Running Google Ads is never a “set it and forget it” job. Over time, even well-built accounts can start to lose efficiency.…

  SEO isn’t dead, but the landscape is shifting rapidly. With Google’s AI Overviews, Bing Copilot, and shrinking SERP real estate, the traditional…