Author Archives: Devendra Mishra

Google’s recent move to disable the num=100 search parameter has sent shockwaves through the SEO industry. For years, this parameter allowed search trackers…

Google has rolled out a new feature—Smart Bidding Exploration—within Performance Max campaigns, designed to give advertisers more flexibility and potentially boost conversions. While…

  Generative AI is transforming how people search online. With instant answers from AI Overviews, ChatGPT, and other tools, many users no longer…

Performance Max (PMax) has come a long way since its 2021 launch, and the landscape looks very different heading into 2026. With Google…