YURiNOX Workwear SEO & Google Ads Case Study

Business

www.yurinoxworkwear.us
YURiNOX Workwear is a leading manufacturer and supplier of high-quality Personal Protection Equipment (PPE), workwear, and gear. With decades of expertise in designing, manufacturing, and selling safety apparel made with state-of-the-art protective technologies and fabrics, YURiNOX delivers products that are both durable and comfortable. Serving industries including Construction & Utility, Corporate Identity, Industrial & Manufacturing, Medical, Restaurants, Security & Law Enforcement, Special Services, Transportation, and Welding, YURiNOX has earned a 98% customer satisfaction rate. The company delivers 5,000+ products monthly to 500+ clients across North America and Europe.

Headquartered in Istanbul, Turkey, with manufacturing in Turkey and China, YURiNOX expanded into the United States in 2023. Known for combining high-tech fabrics, innovative design, and industry certifications, YURiNOX has established itself as a trusted brand in PPE that improves both safety and productivity.

However, despite its strong product quality and global presence, YURiNOX faced challenges in translating brand strength into consistent online orders in the competitive U.S. market. Traffic was low, lead generation was inconsistent, and digital channels were not delivering the volume of sales the company needed to match its ambitious growth goals.

Challenge

YURiNOX contacted Earn SEO for a complete digital marketing overhaul. The company had previously worked with another SEO provider but was dissatisfied with the lack of tangible results and poor return on investment.

Key challenges included:

• Low search engine rankings for competitive keywords like construction workwear, resulting in limited online visibility.
• Poor Google Ads performance, with high ad spend but few quality leads.
• Minimal social media engagement from target industries, reducing brand awareness.
• Stagnant online sales, with a particular struggle to penetrate the U.S. market effectively.
• Limited inbound orders and inquiries compared to the company’s production capacity.

YURiNOX needed a trusted partner who could deliver measurable growth, generate high-quality leads, and turn online visibility into consistent sales orders.

Solution

Earn SEO implemented a comprehensive, multi-channel digital marketing strategy, combining targeted SEO, high-performing Google Ads campaigns, and strategic social media marketing.

SEO Optimization:

• Conducted in-depth keyword research targeting high-intent, industry-specific terms such as industrial workwear, unisex workwear, and construction safety workwear.
• Optimized website structure, metadata, and on-page content for maximum search engine visibility.
• Built authoritative backlinks to strengthen domain authority and improve rankings for competitive terms.

Google Ads Campaign Management:

We deployed a comprehensive, results-focused Google Ads strategy that targeted YURiNOX’s ideal buyers across multiple ad formats to capture demand at every stage of the buying cycle:

• Text Ads — highly targeted keyword campaigns aimed at procurement officers and safety managers actively searching for PPE and workwear.
• Dynamic Search Ads — leveraging YURiNOX’s product catalog to automatically match search queries with the most relevant landing pages.
• Display Ads — visually impactful ads placed on relevant industry websites to drive brand awareness and reach new audiences.
• Shopping Ads — showcasing high-quality product images, pricing, and key features directly in Google search results to increase purchase intent.
• Call-Only Ads — encouraging immediate action from mobile users, driving direct calls from high-value B2B prospects.
• Remarketing Ads — re-engaging past website visitors and abandoned cart users with tailored offers to boost conversion rates.

By running this multi-layered ad approach, we ensured YURiNOX stayed visible to its target market from first impression to final purchase, while continuously optimizing bids, targeting, and creatives for maximum ROI.

Social Media Marketing:

• Designed and executed industry-specific campaigns across LinkedIn, Instagram, and Facebook to boost brand awareness.
• Created product-focused and educational content tailored to safety managers and industry decision-makers.
• Ran targeted ad campaigns to reach buyers in construction, industrial manufacturing, and transportation sectors.

Results

The integrated campaign delivered transformative growth for YURiNOX Workwear, turning a stagnant online presence into a high-performing digital sales engine:

• Website traffic surged from 200–300 visits/month to 8,000–10,000 visits/month — a 2000%+ increase.
• Organic search traffic grew by +120%, driven by top rankings for competitive keywords like industrial workwear, unisex workwear, and construction safety workwear.
• 30+ industry-specific keywords now rank on Google’s first page, many in the top 3 positions.
• Revenue increased by 160%, with strong gains in both direct online sales and bulk B2B orders.
• Call volume quadrupled, with procurement teams and safety managers reaching out for bulk quotes.
• Contact form inquiries grew by 350%, generating a steady flow of qualified leads.
• Sales orders doubled, supported by higher conversion rates from both organic and paid channels.
• Google Ads delivered 4.5x ROAS, with reduced cost per lead and higher-quality traffic.
• Social media engagement grew by 200%, adding 1,500+ targeted followers across platforms.

This dramatic improvement not only boosted sales but also positioned YURiNOX as a market leader in the U.S. PPE and workwear sector within months of entry.

Client Testimonial 

"Partnering with Earn SEO completely changed our digital presence in the U.S. market. We went from barely being found online to dominating search results for key terms like ‘construction workwear’ and ‘flame-resistant coveralls.’ Our sales, inquiries, and brand recognition have all skyrocketed in just a few months."

— Marketing Manager, YURiNOX Workwear

Conclusion

By leveraging a precise combination of SEO, paid advertising, and social media marketing, Earn SEO helped YURiNOX Workwear transform its U.S. market entry into a measurable success story. The approach not only drove traffic but also converted visibility into tangible business growth — increased orders, stronger brand positioning, and a sustainable competitive advantage.