For all those waiting for Google Places to be integrated with Google+, it has finally happened. However Google has decided to completely replace Google Places with Google+ Local this time. Now that Google Places is over, it is good news for local businesses who are constantly trying to reach out to prospective customers. Read on [...]

For years, marketers have been calling for local business owners to leverage social media platforms such as Facebook and Twitter to target more potential as well as existing customers. The apprehension of using a new platform should not be greater than the zeal to watch your business flourish. Read on to find out how to [...]

Google is getting more stringent with its algorithm updates in order to return credible search results from quality content websites. It aims at penalizing web spam, click schemes and low quality content websites. Since both the updates were made hardly a week apart from each other, it is not easy to tell which algorithm update [...]

If your rankings have been downgraded due to the latest Google Penguin Algorithm update, there are chances you are not adhering to a correct anchor text usage strategy. It is becoming increasingly important to use your anchor texts wisely in your content.

The recent South by SouthWest Conference (SXSW) in Austin witnessed the disclosure of a new algorithm by Matt Cutts, the head of Google’s webspam team which would surface in a few weeks, designed to penalize over optimized sites. This could be another game changer for websites wishing to have top rankings in the most popular [...]

On January 04, 2012, Yahoo! officially announced that PayPal President Scott Thompson will be Yahoo! new CEO with effect from January 09, 2012. Yahoo! has been looking for a leader with profound technology and product background, following its sudden termination of former CEO Carol Bartz in September 2011. Following the termination, Yahoo CFO Tim Morse [...]